As mentioned by marketing authority, Neil Patel, 72% of marketing professionals believe branded material is a lot more reliable than promoting in a magazine; 69% claim it’s better to direct-mail advertising and Public Relations.” With that being mentioned, one particular vital aspect of digital marketing and branding is to discover all the possibilities, or real estate, readily available for you to improve and scale your brand.
For instance, when coming up with visuals and digital initiatives, the computer or laptop display, e-mail headline, social media network or mobile phone offers pre-formatted image measurements and also dimensions to work with. They provide you a pre-sized area to fill out with your branding, message, and pictures virtually any way you please.
When you are organizing a gathering, it’s critical to make certain you are really using each and every approach possible in order to grow your brand and take full advantage of return on investment (ROI). You could have a pre-designated space offered, however that should not be all you think about in terms of real estate.
And now more than ever, it is important to discover and maximize each one of your branding options for event marketing. You may well think about incorporating your logo to name tags, having a branded burst page here or there, or imprinting your logo on napkins or drinkware– however what takes place with your branding shortly after the big event? Is it achievable to broaden your branding into real estate past your event? The response is a resounding “yes!”.
In today’s society, we are predisposed to share and post pictures when we’re having a great time, that’s the general explanation social networks were developed. #FoMO or the Fear of Missing Out is certainly a serious and driving force. Put simply: folks remember experiences when they are having shared, collective fun while enjoying a party or event.
You might be pondering, “Well, folks will definitely take pictures at our party and share it on their social media networks or with colleagues.” And that’s most likely a safe assumption.
But, could you grow your marketing and branding far beyond an event, simply by means of hosting a photo booth? Why not take advantage of the real estate of their photos? After all, relying on your guests’ selfies perhaps isn’t in your brand’s best interest. Listed here are a couple of reasons why:
We have likely all judged someone’s selfie that did not come out so good.
A number of people retake pictures for what seems like hours just before they eventually get one semi-decent picture. And even celebrities like Nick Viall admit their selfie game just isn’t as strong as it seems. In the case that you count on your guests’ selfies, you’re not really making certain a high-quality, unforgettable, and amazing photo experience.
You are generally taking on the risk of forfeiting branding options on social media.
Social networks allow you several opportunities to add branding (and also gain value from) a post.
They would consist of:
- the location of your occasion or business under the poster’s social media handle
- your event’s or business’ hashtag on the side of or under the picture
- your business’s social media handle somewhere in the post text
Hence, with a minimal chance of your visitors taking relevant selfies, incorporating the venue, remembering your social media handle, and throwing in an applicable hashtag, it’s certainly not worth banking on visitors to really do a great deal for you in the marketing and branding department. After all, you prefer them to be enjoying your event and having awesome fun– not spending more time on their phones.
Just how you can maximize marketing and branding real estate with a photo booth at your event
A photo booth provides fun for your visitors. It really gives your guests a little something to do in between almost all the some other activities at your event. It likewise really helps break the ice and relax everyone up.
It is customizable. You have the ability to make sure your branding and messaging is presented precisely the way you want it to be, while at the same time having uniformity across each and every photo.
Your visitors are given a party gift. Exactly who does not love party favors? Make it possible for your guests to take away their momentous moment.
For you next event, make sure that you are maximizing all the branding real estate at your disposal. Presenting your visitors with a fun activity, and also a take-home party gift, is a win-win for both your branding and your visitors.
If you are all set to bring unforgettable fun and increase your marketing and branding real estate at your coming event, contact us, we ‘d love to help!